We know that our calendars are packed with concerts, shows, and exhibitions by Quebec artists. We also know that unfortunately, with work and the cold and children for those who have them—and the cold, which I mention twice on purpose—we don’t always have time to do everything we had planned to do. Or, incidentally, to see everything we had planned to see.
It’s true that often, culture and cultural outings are replaced by an afternoon lounging on the couch. We’re not judging, that’s just how it is.
TogiveQuebecculture a boostand get ourselves off the sofa, we’re going to take part in the second edition of “February 12, I’m buying a ticket for a Quebec cultural outing. “
National campaign “February 12, I’m buying a ticket for a Quebec cultural outing”
This is only the second edition of this initiative by La Vitrine, a non-profit association whose mission is to promote Quebec culture and cultural outings, and filmmaker Myriam Verreault.
The first edition, in 2025, increased ticket sales for cultural events and box office traffic tenfold.

Practical Information
When? Thursday, February 12, 2026
How? By purchasing a ticket for a cultural outing (any outing, any ticket)
Enjoy your cultural outing and discovering a Quebec artist!